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Style Advice

Why we love Nudie Jeans

Why we love Nudie Jeans

What makes the perfect pair of jeans? Like denim itself, there’s no one-size-fits-all answer. Some guys prefer tried-and-true classic cuts, while others are firmly in the camp of contemporary trends. Some favour comfy stretch styles while others love the heritage styling of raw or selvedge denim. But there’s one factor everyone can agree on: quality is key. And since your favourite jeans are likely to be on regular wardrobe rotation for years to come, there’s no better piece to invest in for the guaranteed timelessness and longevity of great quality denim.

One brand you can count on for quality and style in abundance is Nudie Jeans. The sustainable Swedish denim brand is about more than fleeting trends. Instead, it designs clothing that will last you years, if not a lifetime – quite literally, since Nudie also offers free repairs using patches from its recycled and pre-loved jeans. No matter where your denim tastes flow, Nudie’s extensive range of expert fits toe the line between contemporary and timeless style. From 5% elastane skinny fits to vintage and second-hand pairs to patches and bucket hats made from recycled jeans, Nudie Jeans has your denim needs covered.

The iconic styles

Lean Dean jeans

‘Lean Dean’ is Nudie’s best-selling slim-fit style. It’s an iconic staple that’s recommended by the brand as an entry point to their denim collection. With a mid-rise waistband and tapered leg, it’s the perfect option for anyone just dipping their toe in the pool of cult denim styles. Unlike stretch denim, which is washed to increase the movement of the fabric, the raw denim Lean Dean option is stiffer, giving them a workwear-style appeal that’s versatile for dressing up or down, whichever colour you go for.

Photographed: Nudie Jeans Nudie Grim Tim Jean ($167)

Grim Tim jeans

The ‘Grim Tim’ is Nudie’s version of the timeless straight-leg jean. It’s a classic because it suits pretty much every body type and every style of dressing, whether you’re into relaxed, contemporary fits or workwear looks that nod to rugged vintage style. The classic appeal of the Grim Tim means it’s never not on trend and, like all Nudie Jeans styles, it comes in a range of denim colours and washes. But we’re loving mid-wash indigo for spring.

Steady Eddie jeans

For those who prefer a little extra movement, the regular-fit Steady Eddie has more room in the seat and thighs than straight-leg cuts. It narrows below the knee for a silhouette that combines the contemporary appeal of oversized fits with the flattering look of classic tapered jeans.

Our current favourites

Arvid Vacation Shirt

This floral camp collar shirt is one of the boldest summer shirts out there – and we say that’s  a good thing. The colourway feels perfect for warm weather, but the dark, warm tones feel luxurious rather than loud. If you’re new to the patterned look, this one is easy to tone down by simply wearing it open over a plain white tee. But if you’re up for something more adventurous, we recommend colour-matching your inner layer to the shades in the shirt for effortless spring-summer style.

Colin Utility Jacket

Proving it does canvas just as well as it does denim, Nudie Jeans’ take on the classic worker jacket is the perfect blend of traditional and contemporary style. The best thing about it? You can wear this jacket anywhere this spring: throw it on with casual jeans and a tee, and when you need to dress things up, wear it in place of a blazer with your formal shirt and trousers.

Milton Melange T-shirt

Every guy needs a simple, loose-fitting t-shirt in his arsenal and we’re backing this melange style as our top choice for spring. As a brand, Nudie has always put sustainability at the centre of its identity and this t-shirt is a great example of its industry-leading work with recycled fabrics in its core ranges. Recycled and organic cotton will last you longer than your average jersey tee and is kinder to the planet. Plus, the deep blue is ideal for layering in any weather (it even matches perfectly with the Arvid Vacation Shirt) or wearing alone and with jeans, chinos, or shorts for spring.


Words: Ella White
Styling: Artemis Crowley