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Style Advice

Three ways to nail country style

Three ways to nail country style

Frosty mornings in green fields, fresh, crisp air in your lungs, dog walks in Wellington boots – it strikes a charming image. But at Thread, we don’t believe you need to be out in the sticks to take inspiration from the great British countryside.

“Country style is all about subtle, easy-to-wear pieces that protect you against the elements whilst looking timelessly stylish,” says stylist Luke McDonald. “Mastering iconic heritage is all about taking cues from farmers and rural ramblers alike – think earthy hues, thick, textured fabrics, and a healthy dose of practicality.” 

So whether you’re an old-school country gent, a normcore hiker, or just a guy about town looking to embrace rural style, you’ll want to pay special attention to these country staples – no tractor driving required.

The classic countryman

It was the British royal family – particularly Prince Edward in the 1930s – who brought countryside elements like Fair Isle sweaters and tweed into urban environments, and the look still works today as a way to relax more formal outfits for casual occasions. 

“If you normally wear a mac or a traditional raincoat, a Barbour jacket brings more texture and tone to your outfit,” Luke says. “It nods to the workwear trend, and looks great with loose trousers and chambray shirts for an authentic country feel that won’t look out of place on city streets.”

Plush textures like a woollen scarf and corduroy trousers hint at traditional country get-up whilst toning down the distinct outdoorsy feel of your jacket, and an unstructured blazer is a more relaxed take on country tweed that’s suited to muddy fields, family dinners, or meetings in the finance district.

Traditionalist with a twist

Whether you’re out in the wilds or keeping it urban, you can adopt a look that’s rooted in heritage with a touch of the contemporary. Warm textures and layering can still feel fashion-forward and perfect for a weekend in the country, as long as you style them thoughtfully

“Try incorporating some of the key elements of country style with a city-inspired twist, like this wool mac from The Workers Club,” Luke says. It nods to country favourites like tweeds and tartans, but looks effortlessly cool in any setting.”

A denim jacket and rollneck knit feel smarter and more modern than a blazer and scarf, whilst the tweed trend punches up your outfit with a dose of traditional country style. It’s smart and sleek, yet oozes country-inspired cool without falling for any of the cliches, so you can wear it with ease to a country pub lunch, brunch in the city, or even the office.

A contemporary country gent

“The key to pulling off contemporary country cool is to combine rural classics with pieces that you’d normally wear,” Luke says. “Adopting country style doesn’t mean diving head-first into heritage dressing, so instead introduce subtle elements like earth tones and practical fabrics.”

Corduroy is a good start for introducing a traditional country feel to your modern wardrobe, as it’s an easy way to wear bolder colours without seeming overwhelming or garish. “A green corduroy jacket and woollen jumper bring texture, practicality, and a nod to nature’s palette,” Luke says.

For footwear, a leather boot or waterproof shoes, like minimal white trainers made from GORE-TEX, are functional for navigating muddy farmland, without skimping on the sleek look you’ll want in the city.


Words: Ella White
Photography: Jack Batchelor
Styling: Luke McDonald