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The case for a more wearable Christmas knit

The case for a more wearable Christmas knit

Christmas is a joyous time filled with traditions that get everyone into the holiday spirit. One long-standing example is wearing a ‘Christmas jumper’, a knit that's known for its distinctive brand of kitsch. And for years, the prevailing sentiment was the more kitschy the better – until recently. This year, for instance, environmental charity Hubbub have taken a stand against this established practice. Why? Because Christmas jumpers are an environmental catastrophe, and they've got the stats to prove it. 

In accordance with ‘fast fashion’ culture, one in three people under 35 (around 12 million folks) buy a Christmas jumper each year; 95% of those Christmas jumpers are made from plastic and are chucked in the bin by January. The plastic finds its way into the ocean and, well, you probably know the rest – it’s bad news for the planet and for our underwater pals. 

Here at Thread, we believe that knitwear shouldn’t just be for Christmas, it should be for the long haul. We hold our hands up for high-quality fabrics and designs that can be worn time and time again, long after we’ve sung “Auld Lang Syne” and the floor is cleared of tree residue. 

We’re not saying you shouldn't inject festive cheer into your knitwear over Christmas – we’re no Ebenezer Scrooge. We’d advise turning your back on environmentally disastrous (and a little cheesy, let’s be honest) novelty knits, and instead looking to stylish alternatives. 

A worthy substitute is the Fair Isle knit. Speckled with a cool, recognisable pattern, the Fair Isle knit is festive favourite  that manages not to look cheesy. With bundles of texture and warmth for chilly days, a Fair Isle knit will see you through Christmas and beyond, and can be paired with casual clothing at cosy pub nights and afternoon walks alike. They’ve even got the stamp of approval from designer brands like Burberry and Alexander McQueen. 

If you’d rather be even more evergreen with your knitwear choice, a cosy cable knit in a wintry hue will also do the trick. Thick and heavy, cable knits are winter essentials not only for their incredible warmth but also for classic design. Choose one in a deep burgundy, forest green, or a vibrant mustard shade to align your look with Yuletide gay, and you’ll still be able to wear it once the festivities come to an end. Waste not, want not, merry friends. 


Words: Ashiana Pradhan
Photography: Mark Sanders
Styling: Millie Rich
Styling assistant: Alexander McCalla