Freelance Copywriter (full time hours)

At Thread, our mission is to make it easier for people to dress well, and our content plays a huge part in that. Through our blog articles, social media content, and onsite copy, we share expert-level style advice with our customers, so that they have the insights they need to dress with confidence. With our content writer role, you’ll have an exciting opportunity to be a part of that process and to help establish a distinctive tone of voice that differentiates us from other retailers.

What sets our content apart

  • We use our content as a means to debunk old-school style myths that only limit personal style 
  • We feature non-models in all of our editorial shoots to make our content feel reflective of the world we live in
  • We always look for opportunities to personalise our content, and as part of that, we tailor many of our articles and emails to our users’ unique preferences. 
  • We don’t settle for generic, filler copy. We want our copy to always feel useful, meaningful, and human.

What this role is all about

  • We’re on the look out for a talented copywriter with a discerning eye for grammar, an affinity for writing pithy short-form copy, and a knack for distilling complicated complex copy into digestible information. This role would be responsible for the following:

  • Oversee all paid social copy across menswear and womenswear
  • Attend and contribute to regular paid content and paid social brainstorms and sprints
  • Brief and oversee freelance contributors as needed
  • Write marketing email copy – from content newsletters to on-boarding and transactional emails 
  • Write all copy related to our promos – from emails to push notifications to onsite banners
  • Contribute to other ad-hoc content tasks as needed
  • Being a guardian of our tone of voice, helping to push it in exciting new directions

What we are looking for in an ideal candidate

  • 2-3 years of copywriting experience with a proven record for writing compelling short-form copy
  • Experience writing marketing email copy
  • Experience writing paid social copy
  • Insights into best practices across paid social and email marketing 
  • Exceptional eye for grammar, punctuation, and spelling
  • Desire to work for a fast-paced startup 
  • Demonstrated ability in creative writing
  • Ability to proactively prioritize, manage, and complete multiple projects within time constraints and with strong attention to detail.
  • Ability to think creatively, strategically, and technically
  • An openness to feedback and constructive criticism
  • Strong communications skills and ability to work effectively across teams 
  • Proficiency in using Content Management Systems and Google slides, sheets, and docs

Benefits of working at Thread

  • The chance to break new ground and develop cutting-edge techniques for acquiring new customers online 
  • Learn from some of the best people in the industry by working directly with our exceptional team: Kieran O’Neill (CEO) has built two products that scaled to millions of users; Ed Snelson (Head of Data Science) worked on some of the hardest machine learning challenges at Bing; Tom May (Head of Product & Growth) led growth at Songkick; Alexandra Allcott (Head of Brand) helped built some of the world’s biggest brands at Wieden+Kennedy; Terry Betts (Head of Business Development) ran the £500m menswear business at Selfridges and co-founded Mr. Porter; etc
  • The chance to solve hard problems in a fast growing business, providing an unrivalled opportunity to develop your skill set
  • Be part of a collaborative, values-led team that are working hard to create one of the highest quality cultures in the world. Learn more about how we’re doing this in our culture deck
  • Relaxed, sociable work environment with lots of responsibility and autonomy
  • Regular company socials. In the past this has included fun things like comedy shows, axe throwing, quizzes, bowling, and weekly yoga classes! 
  • Choose your own work equipment. It’s important to us that you’re set up for success in your role and comfortable in your setting 
  • Even when we’re not fully remote, we offer working-from-home opportunities and flexible working hours, to help you develop a healthy work-life balance 
  • Equal parental leave. We offer 4 months fully paid leave for both mothers and fathers following the birth or adoption of their child


If this role sounds exciting to you, please apply below. If you’re unsure, please still get in touch—we welcome applicants from different backgrounds and would love to hear from you.