Get your own personal stylist to help you find clothes you love. All online, completely free

Sign In

Five knitwear brands our stylist is loving

Five knitwear brands our stylist is loving

No wardrobe item can transition so seamlessly from the sofa to the streets quite like knitwear. And that’s pretty handy right now, since much of our lives is now spent flitting between the comfort of our living rooms and the local supermarket. 

So when we asked our stylist Millie Rich what knitwear she’s been living in throughout lockdown, it’s no surprise she served us with a whole line-up of noteworthy brands. Here, she shares her favourites and lets us in on how best to style them. Cue sweatpants galore and a heavy dose of soft, woolly textures.

For staple knitwear: Whistles


“Whistles keeps its staple styles in rotation year after year, yet they always seem to entice me with updated seasonal colours. Because when you know a shape and fabric works for you – whether it’s a cashmere crewneck or a boxy fit cardigan – why go for anything else? 

Their minimal detailing and timeless shapes are perfect for everyday wear, but also help make statement pieces, like this leather skirt I’m wearing here, more wearable,” Mille says. 

For statement knitwear: Ganni


“If there’s one thing my wardrobe isn’t complete without, it’s a statement knit. And when I say ‘statement’, I mean something that you can simply wear as a top layer, but that you can rely on to do all the talking. For just that, look no further than Copenhagen-based brand Ganni, where brighter-than-bright shades, playful prints, and wearable boxy shapes come together. 



Oversized silhouettes are high on the agenda with this label, but intricate details help to add definition. Think crystal fastenings, open tie-backs, and romantic puff sleeves.

And when it comes to styling the statement knit, you can’t go wrong with denim. A punchy jumper is actually one of the easiest ways to perk up your everyday jeans at this time of the year. If something a little more formal is on the cards, leather trousers will do the trick.” 

For sustainable knitwear: Riley Studio


Circular fashion goes hand in hand with effortless style at Riley Studio. The brand makes its garments from waste materials and natural fibres that are kind to the planet – and its knitwear is especially noteworthy. 

“You can expect incredibly cosy knits made from yarns like recycled cashmere,” Mille says. “With quality high on the agenda, they’re the kind of jumpers you know you’ll have in your wardrobe 10 years from now, and they’ll still look as good as new.

I especially love Riley Studio’s relaxed-fit styles – they’re simply timeless, and pair so well with slouchy trousers for an effortless silhouette.”

Something for everyone: French Connection


“French Connection has both trusty staples and seasonal styles in the bag, meaning you can always count on them for whatever you’re looking for,” Mille says.

“Whether it’s a punchy print or more trend-led style, its knitwear is one to keep in mind when you’re looking to update your everyday look without too much effort – always a win.

This season, the stand-out piece from French Connection’s collection is the polo-collared knit I’m wearing here. The collar detailing nods to ‘70s style and a laid-back preppy aesthetic – two looks that feel particularly relevant right now. Even better, it’s an easy way to elevate your WFH look without compromising comfort.”

For luxe knitwear: Me+Em

This brand may come with a higher price tag, but what you get with Me+Em is quality knitwear that’s designed in-house and crafted in small-scale factories by skilled workers.

“There’s cashmere, and then there’s Me+Em cashmere. Its knitwear is incredibly soft – like never-take-off soft,” Mille says. “This oversized jumper I’m wearing here lends itself to styling with relaxed track pants to create an outfit that works for both your sofa and quick trips to the shops – very 2021.

And when going out is back on the agenda (and the weather is, hopefully, a bit warmer), it’ll make a nice outer-layer for your dresses come springtime.” 


Words: Ashlie Brombley
Styling: Millie Rich