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Three independent brands to know this autumn

Three independent brands to know this autumn

After a whole season spent in sweatpants, it can be hard to know where to start when it comes to freshening up our wardrobe. (What does tapered mean, again?) Luckily our stylists have been spending the lockdown scouting out independent brands that will slot seamlessly alongside our tried-and-true favourites. And what better time than the start of the season to invest in some new key pieces?

We asked stylist Toby Standing to share three of the brands he’s got his eye on for a stylish transition to cooler climes. These labels may be on the smaller side, but they’ll come through for you in a big way this autumn.

Stutterheim

About the brand

“This Swedish brand makes some of the best raincoats around, with classic shapes in a great variety of colours – and they’ve got all the functionality you could possibly need. The inspiration behind these iconic pieces? The founder's grandfather's raincoat he found in a garage.”

Why we love it

“I love the practicality of a Stutterheim jacket. Whenever I wear one, I feel like I’m about to go on a hike to discover incredible Scandinavian landscapes. That makes me feel better about the grey mid-October London weather.”

His standout piece

“Autumn is the perfect time for investing in a weatherproof coat that will see you through not only the next few months, but also the next few years. This timeless coat is sure to do that.”

Oftt

About the brand

“Oftt has a great sustainability message running through the whole collection, which is designed around 10 key wardrobe staples. The clothes are manufactured at GOTS-certified factories using environmentally friendly production techniques, so you can save the planet, look great, and feel great. Win, win, win.”

Why we love it

“If you’re like me, you can’t work from home productively unless you’ve got out of bed and dressed for the day. But at the same time, am I sitting in my bedroom wearing my nicest shirts and trousers? Hell no. Oftt really hits that balance between comfort and style. You’ll feel like you’re wearing your comfiest lounge gear, and yet these pieces will definitely pass for that Zoom meeting.”

His standout piece

“These twill trousers work great as a smarter alternative to sweats. You can dress them up with a shirt or down with a simple tee, so they’re super versatile. Plus they’re made from organic cotton.”

Wax London

About the brand

“You’ll find the basics made well (and sustainably) at Wax – as well as some surprising prints if you’re looking to take that next step up in your wardrobe. It’s made up of a relatively small team, and yet the collections are always innovative and exciting.”

Why we love it

“I don’t think there’s been a shoot in the last year or two where we’ve not thought of using something from this brand. They just make stuff that no one else is making. It’s great to have such an impressive brand so close to home, and actually most of their outerwear pieces are made right here in London.” 

Standout piece

“I personally like Wax London for the textiles it uses. I’ve never come across a brand with such a variety of textures and colours, especially in its amazing shirts and overshirts. This overshirt is made using the brand’s woven Beatnik fabric in colours that make the perfect statement for autumn.”

 


Words: Victoria Ferguson
Photography: Jack Batchelor
Styling: Millie Rich
Styling assistant: Toby Standing