Get your own personal stylist to help you find clothes you love. All online, completely free

Sign In

Style Advice

Why Thread is the easiest way to shop online

Why Thread is the easiest way to shop online

There's something incredibly satisfying about buying that item that suits you perfectly. The trickier part: finding that item in the first place. Especially when there are endless sites and brands at your fingertips and new trends always emerging. Shopping today is complicated, to put it simply. 

That’s why Thread was born. Our founders wanted to create the most simple and personalised retailer to date – one that uses expert human stylists and innovative technology so that everyone can instantly get clothing recommendations that match their style, size, and budget. And for free. Sounds great, we hear you say, but how does it actually work?

Step 1: Take our 3-minute style quiz

This easy quiz helps us get to know more about your style preferences – think brands you like, how much you want to spend, styles you gravitate towards – but also personal details about you, like your shape and yes, even your eye colour. Essentially, we want to know any detail that will help our algorithm and stylists find the most flattering pieces for you. As you peruse our site, you can always like or dislike certain pieces or outfits, and we’ll update your preferences based on this. 

Step 2: Receive outfit ideas from your personal stylist

Once you’ve completed the quiz, we’ll pair you with a stylist who will send you weekly recommendations for what to wear based on your details and preferences. No more endless scrolling or checking to see whether items are in your size or budget. We’ll sort through over 600 brands and tens of thousands of styles to find you the ones we think you’ll love, and send them straight to your inbox. 

Step 3: Order clothes with ease

Part of our mission is to make ordering clothes as easy as possible. To do this, we’ve made sure our shipping and returns process is seamless every step of the way. Not only do we offer free shipping, but we also offer free 100-days returns, so you can take the time you need to make sure you love what you’ve purchased. We also give you the option to buy now, pay later. And to ensure you don’t have to step foot outside your home, we also offer doorstep collection for any returns.

Step 4: Reach out to your stylist with style questions

Starting a new job, but have no idea what to wear? Or maybe you’re not sure how to pull off a certain trend or you need smart casual ideas that are age appropriate. Simply message your stylist for advice, and they’ll respond with suggestions for what they think will suit you best. This service is totally optional, but many of our clients love it, and it’s entirely free.

Step 5: Receive tips for how to dress better 

Style is always changing, and so are fits and trends. We get that it’s hard to keep up, so we want to make it as easy for you as possible to learn tips and tricks for dressing better. That’s why include advice along with each of the style ideas we show you. We also post new articles, like fit guides, glossaries, and stylists’ favourites, on our site weekly that help decode style for you. Think of it as your cheat sheet to better style. 

Ready to give Thread a try? Take our 3-minute style quiz.