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The dos and don'ts of festive knits

The dos and don'ts of festive knits

Festive knits are fun, right? But they’re also pretty disposable and if you’re going for all the singing, all dancing, reindeers, jingle bells versions that we’re used to, it’s likely you’re going to only wear it one day out of the year, which isn’t really what we’re about. Instead, we prefer to champion festive knits that still give you that warm, fuzzy feeling but are definitely appropriate to wear on days outside of December 25th or Christmas Jumper Day in the office. 

To help you shop them wisely, we spoke to Christmas megafan and clothing expert Toby Standing on how to combine the two successfully. These are the dos and don’ts. 

Do 

Look for subtle nods to Christmas. Like we said, it’s not necessary to have Rudolph and Santa in the mix for your knit to feel seasonal. By looking for details like a Fair Isle pattern, mohair texture, or of course some green and red colourways, you’re well on your way to a certifiably festive knit minus a 3D snowman singing Silent Night strapped to your chest. 

Don’t 

Go for anything slim-fit. Feeling like a stuffed turkey is not the festive nod we’re aiming for here. A regular fit iteration is not only going to feel infinitely more comfortable, the shape is also way more flattering and lends itself to the aesthetic more appropriately.



Do

Avoid slogans. A surefire way to ensure you can’t wear this jumper at any other time of year is by choosing one which says ‘HO HO HO’. That wouldn’t be very sustainable of you, now would it. We suggest ditching the slogans entirely (sorry to ruin the fun) and relying on the subtle nods we mentioned earlier, like the colours and the patterns for a knit you can wear all season long. 

Don’t

Choose one that’s made poorly. Let’s be honest, no company is investing in making high-quality jumpers that get worn for maybe six hours at an office party. They’re usually made of awful materials, they’re badly designed, and above all else, wildly uncool. But, with all the dos and don’ts we’ve mentioned earlier, you should find yourself in a position where you can in fact make a sturdy choice with your knit that should last for Christmasses to come.


Words: Yasmine Kennedy
Photography: Jack Batchelor
Styling: Toby Standing