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Brand and shopping advice

Making the case for camel

Making the case for camel


Photographed: Officine Generale coat (£539); Our Legacy scarf (£115); Les Basics t-shirt (£45); Common Projects trainers (£289); Axel Arigato card holder (£65); Whistles striped jumper (£125); Jigsaw  white t-shirt (£29); Timothy Everest beanie (£65); Reiss chinos (£110); Uniform Wares watch (£250); Natural Selection socks (£14)

You may have noticed a lot more brown around recently, particularly a lighter shade that’s not quite hazelnut, not quite caramel. Called ‘camel’, for its similarity to a certain hump-backed creature, it’s been adopted by a lot of stylish guys as a simple way to add something different to their look. But for all its certain ubiquity, camel is no flash in the pan.

“Although it’s often mistaken as a trend, camel is most certainly a menswear staple,” says Thread stylish Freddie Kemp. “The coats have been around for years, but the colour is now finding its way into knitwear and accessories.” But choice can be confusing and to wear camel well, less is often more.

“As it’s a staple, there are so many avenues to explore with camel,” says Freddie. “Just make sure it sits with the right colours: darker shades of brown, grey, green, orange and black.” Though camel tracksuits exist, it’s better to ignore those and stick to the failsafe pieces that you can wear all year. With a colour that’s so classic, think looks that work long-term.

Ways to wear camel

As statement outerwear

A camel coat is a classic piece of outerwear, and one that immediately adds something new to your day-to-day looks, says Freddie. Lighter shades like grey and cream work particularly well with camel, so embrace it as a way to brighten up.

As a subtle accessory

If you’re new to camel, then dip a toe. “Something simple like a scarf or gloves is a great way to find out if camel works for you,” says Freddie. There’s more margin for error and you still get the benefits of something a bit different.

As depth-adding knitwear

Forget what you’ve heard: brown and black can work well, so long as you keep it to the top half. “A camel jumper creates a nice sense of contrast,” says Freddie. Just make sure your shoes are neither black nor brown; white, grey or even something like oxblood prevents either colour dominating the look.